Inside the brain of Baby Boomers

People are starting to understand that getting older doesn’t neccesarily mean that you are less able of being a consumer. Unlike previous generations of people approaching their sixties the current generation is much more active than ever. I see a lot more research going into understanding this generation than ever before.

http://adage.com/article/news/inside-brain-a-boomer-cash-rich-demo-sees-ads/237089/

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