It seems that my previous employer’s holding group has a lot of answers to provide. I’ve always respected Sir Martin Sorrell, but I just get the feeling these days that WPP is starting to lose focus. Well that inevitable of course – it has been an investor’s dream up till now as it gobbles up every tasty morsel put in front of it. The question one asks is : Is the model sustainable and if not, what has to change for the next period of growth. There have been rumours of a digital bubble for some years, but that may still be a few years off
For some this news will be viewed as the end of the high street as more people use their mobile devices for more of their daily shopping – I believe that the high street still has a part to play in our lives. If it doesn’t then something that intrinsically holds the fabric of our European society together will disappear in the way that we have seen local pubs slowly disappearing from our communities.
This just has it all. Simple, clear message and outcome and altogether fun. Great execution.
This is a rather good article about understanding the meaning of strategy and how we normally expect to see long and laborious documents whereas I’ve always believed that good strategy is always simple and underrated.
It’s the beginning of the year and often this is a time for change. Survey after survey suggests that consumer goods companies are expanding their shopper marketing teams, and maybe there are lots of people out there considering a career in one of the fastest areas of the marketing arena. But if you’re recruiting, what are the top qualities you should look for: and if you’re job hunting, how do you know if you were suited to a job in shopper marketing?
Shopper Marketing is not the easiest place in the organization to sit. In many companies the shopper marketer’s role is not clearly defined either inside the team, expectations are high but funding can be low, and often representation at the highest level in the organization is limited. At the same time shopper marketing is at the heart of what is going on in the business – the point…
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This week one of my favorite retailers died. I used to love HMV! When I worked of Piccadilly Circus I spent many happy lunch hours checking out movies and music. But that was in in 1997 and the way we shop has moved on. Today my kids and I browse movies and TV shows on Netflix and Singapore’s pay-per-view Mio TV system, we sample tracks on YouTube and download what we like from iTunes.
It’s pretty clear now that HMV’s demise was predictable as entertainment shopping has moved from the high street to the super highway. HMV is the last of the big UK brands to go (after the demise of Tower Records, Virgin Megastores, Borders, Woolworths and – in the same week as HMV – Blockbuster Video). It’s also true that HMV did too little too late to turn its offer around.
But what does this latest high-profile closure…
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Another thought provoking piece by Engage consultants. The real variable as I see it is the Shopper. The traditional territory for manufacturers is the under 25’s and yet the current ‘millennials’ generation is split into the haves and the indebted. The high street seems to be going in that direction too – the luxury stores and then value. Let us also not forget the influence of the Baby boomers – the last generation with a real disposable income. That is possibly the picture for the developed world, but it will be a totally different picture for the developing world .
There are a number of technologies which enable or enhance the in-home shopping experience – a little while ago I read a super blog which lists out an array of shopper technology such as virtual stores and virtual changing rooms, all designed to enhance the shopping experience. Sometimes one can’t help think whether there’ll be a day where bricks and mortar stores no longer exist. What will that world be like?
The future is? The age of the shopper
Whatever happens, the world of retail and of consumer goods will never be the same again. The consumer goods industry grew up in the late nineteenth century, built around the concept of building a brand (helped by the creation of radio as a mass media) and distributing widely. This model remained unchanged for a hundred years as distribution (interstate, rail, planes etc.) plus…
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