Mike Anthony @ engage consultants

Shopper Marketers Mind

It’s the beginning of the year and often this is a time for change. Survey after survey suggests that consumer goods companies are expanding their shopper marketing teams, and maybe there are lots of people out there considering a career in one of the fastest areas of the marketing arena. But if you’re recruiting, what are the top qualities you should look for: and if you’re job hunting, how do you know if you were suited to a job in shopper marketing?

Shopper Marketing is not the easiest place in the organization to sit. In many companies the shopper marketer’s role is not clearly defined either inside the team, expectations are high but funding can be low, and often representation at the highest level in the organization is limited. At the same time shopper marketing is at the heart of what is going on in the business – the point…

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