In-store beats social media ROI

I think this is the first time that a major manufacturer has made such a bold statement in the last years. Unilever doesn’t say social media is ineffective but clearly it’s not as effective in getting results as much as in-store promotions. There have been countless times when defending in-store promotions was seen as old fashioned and the client was more interested in doing something ‘viral’. If the penny drops and other manufacturers start looking at their social media ROI then I think we may see the bubble start to deflate.

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