Will corporations save humanity?

This is not an article about Shopper marketing directly but I wanted to raise something that seems to be creeping more and more into our daily lives. Coca cola has just launched this TV ad. It’s a sort of learn to live healthily corporate CSR and Coca cola saves the planet approach sort of thing. Well it was not to be outdone by P&G with their ‘Mums’ campaign at the Olympics.

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