A nice example of a person’s insights in decision making when purchasing a new laptop

http://www.forbes.com/sites/janetnovack/2013/05/08/reverse-showrooming-amazon-best-buy-and-customer-service-in-the-age-of-internet-sales-taxes/

This is a really nice little article about this writer’s personal experiences when buying a new laptop. It’s outlining the less frequent phenomenon (if you really count it as one) of reverse show rooming, but what I like is that it’s really nicely written with the feelings of the person as she goes on her path to purchase. We’ve always got to remember that instant emotional responses so easily change the course of our purchase behaviour.

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