There are a lot of stories these days about paid Facebook likes and this is one of them. As Facebook looks to return the investment that the venture capitalists have ploughed into the company, so we see the emergence of many dubious strategies to monetise Facebook. Paying Facebook to get an increase in likes and therefore (hopefully) to increase support or sales for your organisation seems to be a bit of a joke. But given its not just the Venture Capitalists but also corporations and agencies that have invested in the Emperor’s new clothes, nobody is really ready to speak up. Everyone is patiently waiting for things to settle down and for Facebook to suddenly reveal its real worth. But for how long?