Is WPP CEO Sorrell really planning a £2bn swoop on Tesco’s DunnHumby data business? | MAA

Sir Martin Sorrell has clearly set his sights on two areas of growth for WPP in recent times. One has been digital and the acquisition of AKQA amongst others has been evidence of that. He has mentioned Big Data at several conferences and the talk around Dunn Humby is evidence that he is going for the big fish in the data world. There might be a plan for the long term development of DH, but I agree with the article below that this deal may be a little late. After all Tesco is struggling both with its reputation and with the likes of Aldi and Lidl. There’s a lot of talk around that the era of the all singing and all dancing Hypermarket is over. After all, most people increasingly prefer to purchase home appliances, TV’s etc. either online or from specialist chains, especially as home delivery becomes more shopper friendly and efficient. What is the point of trying to carry your new TV in the back of your car? Dunn Humby rose to fame in an environment where few other people collected data – now it’s so much easier and there are many more players in the market. Adding to that, people are much more conscious about data privacy, especially in Europe. Let’s wait and see

Is WPP CEO Sorrell really planning a £2bn swoop on Tesco’s DunnHumby data business? | MAA.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s