Sex and burgers work! Neuro against the “expert” opinion

Neuroscience adds another dimension to research (and adds more questions for Marketing professionals to handle). This is an interesting case study, which on one side demonstrates the effectiveness of an ad versus the impression of whether it was liked or not. The way I see it is that it leaves the brand manager to put their reputation on the line. That does mean that brand managers really have to be skillful enough to make the right choice for their brand.

Sex and burgers work! Neuro against the “expert” opinion.

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