The Psychological Difference Between $12.00 and $11.67 – Atlantic Mobile

I’ve found this really good article that long held perceptions of pricing strategy are increasingly outdated or irrelevant in the world where we pay with cards rather than cash. Clearly there are still historical behaviors that determine our choices, but as a new generation of digitally savvy consumers predominantly shop without using cash some of the older patterns like getting change back for a purchase become obsolete.

The Psychological Difference Between $12.00 and $11.67 – Atlantic Mobile.

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