Carl’s Jr. Has Some Voluptuous Data on the Charlotte McKinney Ad, Its Biggest Hit Ever | Adweek

Carl's Jr TV Advertising

A few weeks ago I posted some research done on this ad. From the neuro-science persepctive this was a big hit that grabbed the attention in no uncertain terms. On the other hand some focus groups and in depth interviews had shown it to demean women and destroy the reputation of the brands. Well’ it seems that neuroscience proved right. Will we see a break away eventually from the noose of the focus group?

Carl’s Jr. Has Some Voluptuous Data on the Charlotte McKinney Ad, Its Biggest Hit Ever | Adweek.

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