Advertisers and agencies at war over media – and the paymasters (advertisers) might not win | MAA

This is a hugely relevant article about the future of the agency/advertiser relationship

But the world is changing. It’s not the companies who make stuff who rule the roost necessarily these days – although Apple is the obvious exception – it’s the ones who control the channels to market.

Advertisers and agencies at war over media – and the paymasters (advertisers) might not win | MAA.

 

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