Is this another nail in the coffin for retailers?
Not so much about campaigns being extinct, but a nice insight into Millennials. At the end of the day the recommendations are about the basics. Trust and a conscious disconnection with anything that makes them uncomfortable.
A storm of global trends is coming together at the same time to cause malls to change the role they play in people’s lives. No longer are they primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping.
Some interesting and perhaps unsurprising thoughts about the future of retail and the steady realisation that the old models are not going to be fit for the future as change is happening incredibly fast
Recent reports from Google expose the current state of internet advertising—56% of digital ads are not seen by humans, and only 50% of ads are viewable. Other reports have detailed bot fraud and URL masking, which no one anticipated ten years ago. Today’s 56% of digital ads not being seen isn’t any better than the 1880’s ad market when John Wanamaker lamented that 50% of every dollar spent on advertising is wasted.
A good article about how retailers are taking measures on counteracting the rise of e-commerce
Just seems to be more evidence demonstrating the increasing fragmentation of shoppers and how retailers, whether online or physical, can no longer sustain a ‘one size fits all’ model
The retail industry is more complex than ever. Every year, startups release new technologies that promise to help consumers shop more easily or aim to help retailers improve their businesses. At the same time, consumers are changing. Digital natives are now sought-after shoppers with disposable income and retailers are nervous that these consumers are capricious and demanding, with unique expectations for products, customer service, and payments. But larger economic factors pose even bigger challenges for retailers: Real incomes since the 1970s have declined for many households, driving fierce competition among retailers, even more so than web pure plays or mobile devices. We expect these negative economic trends to continue and the retail sector will face even bigger obstacles to growth like runaway inflation in education and healthcare. This report outlines the challenges and opportunities that eBusiness and channel strategy professionals will need to address to grow their online and offline sales.
The pain of paying and how Apple pay will minimise this.All good for those that want us to buy more.