▶ Introducing Amazon Dash Button: Place it. Press it. Get it. – YouTube

Hello Dash. Goodbye discounts, just trust Amazon will give you a good price. Nice for washing powder as its a product we are pretty brand loyal to but when it comes to cosmetics, is there a different button for each item of moisturiser, day cream, hand cream, anti ageing cream etc. Difficult. It’s a brand owner’s dream to lock in shoppers to their brands but given millenials are notoriously ambivalent on brand choice, I think this becomes a nice gimmick for a while until something goes wrong with the system of the shopper actually wants some choice.

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