2014 Mass Merchant Study: Baby Boomer Shoppers

While everyone talks about millennial shoppers, it it really important to remind ourselves that the most affluent group out there are still the baby boomers, and they are living longer than ever. They are still making their decisions instore – a whopping 77%. Ease of shopping is obviously a feature that cuts across all generations.

2014 Mass Merchant Study: Baby Boomer Shoppers

2014 Mass Merchant Study: Baby Boomer Shoppers.

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