How Neuromarketing And The Science of Influence Will Change Marketing – Forbes

Recent reports from Google expose the current state of internet advertising—56% of digital ads are not seen by humans, and only 50% of ads are viewable. Other reports have detailed bot fraud and URL masking, which no one anticipated ten years ago. Today’s 56% of digital ads not being seen isn’t any better than the 1880’s ad market when John Wanamaker lamented that 50% of every dollar spent on advertising is wasted.

 

How Neuromarketing And The Science of Influence Will Change Marketing – Forbes.

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