A rather interesting marketing strategy to go for a bigger chunk of traditional media than purely mobile, which seems to be the flavour of the month right now. Although it is clear that mobile seems to be the best place to reach younger Millenials, Lore has taken a different approach:
Lore said that TV, print and direct mail may not turn out immediate results but have “long-tail” benefits.
Jet.com is making a big marketing push, but it’s not focusing resources on mobile.
Source: Why Jet.com spends most of its ad money on traditional media
Infographics can be a great way to convey lots of information in an interesting way – but looks can be deceiving. Recent viral infographics that ended up not being quite as they seemed have prompted one online agency to act.
Source: Infographic shows what happens to the brain in 60 minutes after seeing a dodgy infographic | Weird News | News | The Independent
Great interview talking about the relevance of data:
- A large proportion of retailers still buy media in channels – this is a challenge because consumers don’t think in channels, and, therefore, a reorganisation of internal structure is necessary to create a seamless brand experience
- Despite the increasing amounts of data available, only 5% of it is valuable- it is imperative retailers know how to utilise than 5%
- Use of data in creative is increasingly important, but it is crucial for brands to solve reach first, and creative second
Ad blocking and the future of marketing, including Shopper marketing Ad Blocking and the Future of the Web
Source: Ad Blocking and the Future of the Web — Medium
The beacon exploration continues.
Leveraging mobile technology, Pizza Hut is developing smart restaurants in China to help boost the brand’s image and attract more customers
Source: brandchannel: Beacon Topping: Pizza Hut Gets High Tech in China
Whatever happened to permission marketing? I thought we were at an age where we can choose what advertising messages we wanted and were not inundated with unnecessary garbage. It seems that in the digital world where Google and Facebook have so much power, consumers do not have the right to choose whether they see advertising or not.Peace, the smartphone ad blocker which raced to the top of the Apple paid app store chart last week, has been removed by its founder after less than two days on the market.
Source: App store’s number one mobile ad blocker removed by founder after just 36 hours | Brand Republic
As Macy’s puts forth multiple initiatives to help it keep up with changing customer habits, the question remains if these moves are coming just a little too late.
Source: How Macy’s plans to revive its American department stores | Retail Dive
He’s quite right, you know, and that’s why I love Shopper Marketing. It is really getting more and more difficult to measure the real effect of Facebook. In absolute numbers, it looks great, but when you boil down to how much effect each impression or video has on either the brand perception let alone on purchase intent.
Ad agencies are under increasing pressure to stay ahead of the curve as more of their budgets move towards digital. Few players know that better than WPP’s CEO Martin Sorrell, who spoke about the challenges brand marketers are dealing with during the opening keynote at Dmexco, an industry conference in Cologne, Germany, that kicked off today.
Source: WPP Chief Martin Sorrell Calls Facebook’s Three-Second Video Metric ‘Ludicrous’ | Adweek