Nescafé to move all global websites to Tumblr platform | Brand Republic

Finally a big player makes an investment in digital beyond Facebook and Youtube. If successful it could get bigger brands willing to be more exiting in their digital strategies. The biggest Nestle brand hopes to engage a younger generation of passionate coffee drinkers, as well as supercharging their SEO and becoming more mobile friendly.

Source: Nescafé to move all global websites to Tumblr platform | Brand Republic

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