Why Jet.com spends most of its ad money on traditional media

A rather interesting marketing strategy to go for a bigger chunk of traditional media than purely mobile, which seems to be the flavour of the month right now. Although it is clear that mobile seems to be the best place to reach younger Millenials, Lore has taken a different approach:

Lore said that TV, print and direct mail may not turn out immediate results but have “long-tail” benefits.

Jet.com is making a big marketing push, but it’s not focusing resources on mobile.

Source: Why Jet.com spends most of its ad money on traditional media

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