For Target, Mobile Is the New Front Door – Think with Google

“There’s no longer a delineation between how our guests live life and how they shop; they just shop whenever they have time. They want to flow seamlessly across all of our channels … and we’ve got to make that happen by having the right underlying architecture.”

—Casey Carl, Chief Strategy and Innovation Officer for Target

Source: For Target, Mobile Is the New Front Door – Think with Google

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