Google tells brands to spend 24% of TV ad budgets on YouTube

 

How persuasive is this argument really? I love the figure of exactly 24%. It shows Google have done their behavioural economics homework. Brands’ cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google’s managing director of UK and Ireland operations, at the Brandcast event last night (13 October).

Source: Google tells brands to spend 24% of TV ad budgets on YouTube

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