Inside Tesco’s new ad strategy

The bricks and mortar retail experience is about people and finally it seems that the focus has shifted back to people at Tesco. After a number of years just focusing on profit rather than sustainability the balance is shiftingTesco’s re-focus on its “Every Little Helps” strapline is an attempt to restore trust by showing how the customer is back at the heart of the business.

Source: Inside Tesco’s new ad strategy

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