Monthly Archives: November 2015

PepsiCo Eliminates Its Marketing Procurement Department | CMO Strategy – Advertising Age

 

It’s all about flexibility and speed to market in our new world. Procurement was creating a bottleneck that slowed down the ability of marketers to react quickly to market situations.PepsiCo has eliminated its marketing procurement department in a move sure to cause a stir across Adland.

Source: PepsiCo Eliminates Its Marketing Procurement Department | CMO Strategy – Advertising Age