It’s all about flexibility and speed to market in our new world. Procurement was creating a bottleneck that slowed down the ability of marketers to react quickly to market situations.PepsiCo has eliminated its marketing procurement department in a move sure to cause a stir across Adland.
Source: PepsiCo Eliminates Its Marketing Procurement Department | CMO Strategy – Advertising Age
For me this isn’t just about the robot, but it’s the overall integration of simple digital experiences to enhance the overall path to purchase and make a small store have a feel of a much bigger store
Some thought has gone behind Sephora’s new digital instore environment. An awesome experience!Shoppers are greeted at Sephora’s Flash connected concept store by Nao, a multilingual humanoid robot and personal shopper
Source: brandchannel: High-Tech Sephora Flash Boutique in Paris Has a Robot Greeter