PepsiCo Eliminates Its Marketing Procurement Department | CMO Strategy – Advertising Age

 

It’s all about flexibility and speed to market in our new world. Procurement was creating a bottleneck that slowed down the ability of marketers to react quickly to market situations.PepsiCo has eliminated its marketing procurement department in a move sure to cause a stir across Adland.

Source: PepsiCo Eliminates Its Marketing Procurement Department | CMO Strategy – Advertising Age

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s