Why Behavioral Economics is Cool, and I’m Not – Evonomics

There’s no denying that behavioural economics is one of the coolest subjects out there, and often one of the most relevant in everyday situations. Here’s a fun article about what makes it such a hot topic right nowBy Adam Grant Here are some of my favorite surprising studies. What do they have in common? People are more likely to buy jam when they’re presented with 6 flavors than 24. After inspecting a […]

Source: Why Behavioral Economics is Cool, and I’m Not – Evonomics

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