Storytelling returns

 

The answer to adblockers seems to be about telling stories. I have to say that some of these create wonderfully immersive experiences, and it’s appealing both to the new generation Z and to the oldies. I’m not sure what millennials will make of it, but after what seems to be a lifetime of watching almost meaningless advertising on facebook and youtube this could mean a revival of entertainment and creativity.At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 minutes or more.

Source: Johnnie Walker, JetBlue and Canada Goose Are Creating Short Films to Connect With Consumers | Adweek

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s