Storytelling returns


The answer to adblockers seems to be about telling stories. I have to say that some of these create wonderfully immersive experiences, and it’s appealing both to the new generation Z and to the oldies. I’m not sure what millennials will make of it, but after what seems to be a lifetime of watching almost meaningless advertising on facebook and youtube this could mean a revival of entertainment and creativity.At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 minutes or more.

Source: Johnnie Walker, JetBlue and Canada Goose Are Creating Short Films to Connect With Consumers | Adweek


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