The wonderful world of choice. As marketers wake up to the fact that in developed countries shoppers have more choice than ever before this article explores the science of choice. What is clear is that behavioural science has reached the world of marketing and I believe that is starting to make brands rethink the way they approach marketing. The simplistic marketing models of the past are giving way to more complex models where there are still many unanswered questions.
If you can have everything in 57 varieties, making decisions becomes hard work
Source: You choose | The Economist