Monthly Archives: January 2016

Unilever Will ‘Zero Base’ Marketing Budgets to Cut Costs | CMO Strategy – AdAge

Unilever will apply zero-based budgeting approach loved by 3G Capital as it looks to cuts costs in a tough market. This will increase the squeeze on Advertising agencies.

Source: Unilever Will ‘Zero Base’ Marketing Budgets to Cut Costs | CMO Strategy – AdAge

Advertisements