Monthly Archives: January 2016

Unilever Will ‘Zero Base’ Marketing Budgets to Cut Costs | CMO Strategy – AdAge

Unilever will apply zero-based budgeting approach loved by 3G Capital as it looks to cuts costs in a tough market. This will increase the squeeze on Advertising agencies.

Source: Unilever Will ‘Zero Base’ Marketing Budgets to Cut Costs | CMO Strategy – AdAge

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Daniel Kahneman: ‘What would I eliminate if I had a magic wand? Overconfidence’ | Books | The Guardian

The books interview: The psychologist and bestselling author of Thinking, Fast and Slow reveals his new research and talks about prejudice, fleeing the Nazis, and how to hold an effective meeting

Source: Daniel Kahneman: ‘What would I eliminate if I had a magic wand? Overconfidence’ | Books | The Guardian