Monthly Archives: February 2016

Asda will soon know the impact its digital ads have on in-store sales | The Drum

It’s ironic that it has got rid of the person that started this ‘private ad exchange’ along with quite a lot of its senior marketers. Does it really know what it’s doing? Targetted advertising is fine – I think it’s what any brand wants to have.

Source: Asda will soon know the impact its digital ads have on in-store sales | The Drum

EasyFoodstore, Easyjet for food, opens selling 76 basic foodstuffs for 25p each | Business News | News | The Independent

Easyjet founder Sir Stelios Haji-Ioannou has set his sights on discount grocers with the opening of a trial easyFoodstore shop in North London. All of the 76 products at the store on Park Royal West, just off the North Circular Road, are on sale for 25p each for the whole of February. A full list of products is available online and below.

Source: EasyFoodstore, Easyjet for food, opens selling 76 basic foodstuffs for 25p each | Business News | News | The Independent