Asda will soon know the impact its digital ads have on in-store sales | The Drum

It’s ironic that it has got rid of the person that started this ‘private ad exchange’ along with quite a lot of its senior marketers. Does it really know what it’s doing? Targetted advertising is fine – I think it’s what any brand wants to have.

Source: Asda will soon know the impact its digital ads have on in-store sales | The Drum

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