L’Oreal Creates Unbranded Content Hub to Woo Beauty Fans | Digital – AdAge

 

Category reinvention online! It takes some courage to go this way but with L’Oreal and the beauty business it’s a strategy to take which I believe will provide long term results

L’Oreal’s unbranded content hub, Fab-Beauty, uses a soft sell approach to engage with beauty influencers

Source: L’Oreal Creates Unbranded Content Hub to Woo Beauty Fans | Digital – AdAge

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