“Big Data is all about finding correlations, but Small Data is all about finding the causation, the reason why.”
Martin Lindstrom has spent time with 2,000 families in more than 77 countries to get clues to how they live — resulting in the acquisition of what he likes to call Small Data. In his new book, Small
Source: Why Small Data Is the New Big Data – Knowledge@Wharton
To be honest I wasn’t expecting this to be a huge success but it really defines the US’s love affair with brands. As it also automatically excludes other brands by tieing in shoppers to one brand, I’m not surprised by the rush by brands to plug that gap.
Source: RetailWire Discussion: Amazon in mad Dash to add buttons in U.S. homes