RetailWire Discussion: Amazon in mad Dash to add buttons in U.S. homes

To be honest I wasn’t expecting this to be a huge success but it really defines the US’s love affair with brands. As it also automatically excludes other brands by tieing in shoppers to one brand, I’m not surprised by the rush by brands to plug that gap.

Source: RetailWire Discussion: Amazon in mad Dash to add buttons in U.S. homes

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