Why Small Data Is the New Big Data – Knowledge@Wharton

“Big Data is all about finding correlations, but Small Data is all about finding the causation, the reason why.”

 

Martin Lindstrom has spent time with 2,000 families in more than 77 countries to get clues to how they live — resulting in the acquisition of what he likes to call Small Data. In his new book, Small

Source: Why Small Data Is the New Big Data – Knowledge@Wharton

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