How persuasive is this argument really? I love the figure of exactly 24%. It shows Google have done their behavioural economics homework. Brands’ cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google’s managing director of UK and Ireland operations, at the Brandcast event last night (13 October).
Source: Google tells brands to spend 24% of TV ad budgets on YouTube
This has been a trend that has been brewing behind the scenes for a while, driven by the need to increase profits, but, perhaps cynically, there hasn’t been a good enough reason to broadcast it up till now. To say that these brands are trying to help you consume junk foods responsibly is perhaps stretching it a little a bit, but there will be those that will no doubt take this in a more positive light
Mini Is the New Supersized | Adweek.
The last years of behavioral science research have shown how predictable people are and what we think are random reactions are actually not that random. If it’s possible to predict reactions for rock paper scissors, how long will it take for us to create algorithms for product choice?
How to use science to win at rock-paper-scissors – Vox.
I think most marketers have seen either the bouncing ball with the gorilla example, or the colour changing card trick, but clever Skoda has used this basic psychological demonstration to make this ad. I think I have my new demonstration example!
Although Neuromarketing I believe will not provide the complete picture, it is surely going to influence our perspective on traditional research methodologies and make brands much more adaptive to shopper needs
How Neuromarketing And The Science of Influence Will Change Marketing.