Collaborative shopper marketing at its best
This has been a trend that has been brewing behind the scenes for a while, driven by the need to increase profits, but, perhaps cynically, there hasn’t been a good enough reason to broadcast it up till now. To say that these brands are trying to help you consume junk foods responsibly is perhaps stretching it a little a bit, but there will be those that will no doubt take this in a more positive light
While everyone talks about millennial shoppers, it it really important to remind ourselves that the most affluent group out there are still the baby boomers, and they are living longer than ever. They are still making their decisions instore – a whopping 77%. Ease of shopping is obviously a feature that cuts across all generations.
Although Neuromarketing I believe will not provide the complete picture, it is surely going to influence our perspective on traditional research methodologies and make brands much more adaptive to shopper needs