Collaborative shopper marketing at its best
It will be interesting to see where Tesco will cut. Personally, I think it is obsolete for electronics, home appliances and DIY off the top of my head. If you scale down Tesco to the core business though, as Mike Anthony indicates, then it’s running head to head with the biggest threat of Aldi and the discounter. As we have to work harder and longer for the same money (most of us), time becomes increasingly important. I know I can have a shopping journey in Aldi at least 10 minutes faster than I can in Tesco. A question that arises is whether the hypermarket format is obsolete?