Category Archives: UK

Why Waitrose has found the Holy Grail in a culture of fascia-agnostic deal hunting | Marketing Magazine

Collaborative shopper marketing at its best

Why Waitrose has found the Holy Grail in a culture of fascia-agnostic deal hunting | Marketing Magazine.

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It will be interesting to see where Tesco will cut. Personally, I think it is obsolete for electronics, home appliances and DIY off the top of my head. If you scale down Tesco to the core business though, as Mike Anthony indicates, then it’s running head to head with the biggest threat of Aldi and the discounter. As we have to work harder and longer for the same money (most of us), time becomes increasingly important. I know I can have a shopping journey in Aldi at least 10 minutes faster than I can in Tesco. A question that arises is whether the hypermarket format is obsolete?

Tesco announces dramatic 30% range cut – the benefits are huge | Mike Anthony | LinkedIn.