Procter & Gamble chief brand officer Marc Pritchard laid into Google and Facebook’s walled gardens and demanded transparency from the digital supply chain.
Source: Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years – Marketing Week
As we have reported before, mobile apps are booming in retailing — and this trend promises to continue for all types of retailers around the world. Alexandra Kaufman reports for App Annie tha…
Source: The Growth of Apps in Retailing
Walmart (WMT) has unveiled its latest move to undercut Amazon Prime (AMZN). On Tuesday, Walmart announced a new initiative that will see 2 million frequently ordered things like baby products, cleaning supplies, and some food items enjoy two-day free shipping. Marc Lore, former head of Jet.com and
Source: Walmart’s latest move to undercut Amazon Prime is a huge win for shoppers
The small brick-and-mortar convenience stores are targeted exclusively to members of the e-commerce giant’s Fresh food subscription service.
Source: Report: Amazon plans convenience stores, curbside pickup for grocery ambitions | Retail Dive
This won’t be the last time we see a marketing director lose his job for excessive social media spending
Gap Inc’s Art Peck has been struck down by a severe case of ‘morbus digitalis’, a sickness characterised by erratic and irresponsible behaviour such as swapping TV advertising for Tinder.
Source: Mark Ritson: Gap’s CEO is suffering from digital delirium | Marketing Week
Life in retail is tough, whether bricks and mortar or online. It seems that location was one of the key factors that helped the demise, but once again it looks like they did not fully understand their potential shopper.
My Local, the retail company that bought Morrisons’ chain of convenience stores last September, is on the verge of collapse, after it filed a notice of intent to appoint administrators.
Source: Supermarket chain My Local faces collapse as former Morrisons convenience stores prove unworkable
Shopping behaviour has been segmenting shoppers (not consumers) by their actions at a fixture in-store. This enables stores to better align their offering by
Source: Shopper Modes | SBXL Blog
There’s no doubt Bricks and clicks will merge.The key issue here will be scalability