The small brick-and-mortar convenience stores are targeted exclusively to members of the e-commerce giant’s Fresh food subscription service.
This won’t be the last time we see a marketing director lose his job for excessive social media spending
Life in retail is tough, whether bricks and mortar or online. It seems that location was one of the key factors that helped the demise, but once again it looks like they did not fully understand their potential shopper.
Shopping behaviour has been segmenting shoppers (not consumers) by their actions at a fixture in-store. This enables stores to better align their offering by
Source: Shopper Modes | SBXL Blog
There’s no doubt Bricks and clicks will merge.The key issue here will be scalability
“Big Data is all about finding correlations, but Small Data is all about finding the causation, the reason why.”
Martin Lindstrom has spent time with 2,000 families in more than 77 countries to get clues to how they live — resulting in the acquisition of what he likes to call Small Data. In his new book, Small
To be honest I wasn’t expecting this to be a huge success but it really defines the US’s love affair with brands. As it also automatically excludes other brands by tieing in shoppers to one brand, I’m not surprised by the rush by brands to plug that gap.
Category reinvention online! It takes some courage to go this way but with L’Oreal and the beauty business it’s a strategy to take which I believe will provide long term results