Shopping behaviour has been segmenting shoppers (not consumers) by their actions at a fixture in-store. This enables stores to better align their offering by
Source: Shopper Modes | SBXL Blog
There’s no doubt Bricks and clicks will merge.The key issue here will be scalability
“Big Data is all about finding correlations, but Small Data is all about finding the causation, the reason why.”
Martin Lindstrom has spent time with 2,000 families in more than 77 countries to get clues to how they live — resulting in the acquisition of what he likes to call Small Data. In his new book, Small
To be honest I wasn’t expecting this to be a huge success but it really defines the US’s love affair with brands. As it also automatically excludes other brands by tieing in shoppers to one brand, I’m not surprised by the rush by brands to plug that gap.
Category reinvention online! It takes some courage to go this way but with L’Oreal and the beauty business it’s a strategy to take which I believe will provide long term results
This is an interesting article demonstrating that being an online provider with scale demands some serious technology and investment. Positioning itself in this way, I believe that Ocado has made a canny move to stay clear of trying to do it all, like Amazon.
An interesting move by Amazon that obviously needs to drive growth by expanding their sphere of interest. Whether this will succeed, we will see, whether it will be profitable, nobody will know.
Put to one side its questionable tax status, independent bookshops being put out of business and warehouse staff being tracked on their toilet breaks: Amazon has completely changed the way we shop and offers an unparalleled service that makes it one of the most valuable companies in the world. But rather than rest on its laurels, the US behemoth now wants to provide our weekly shopping too, jumping into the ferocious pit of online groceries that even the big four – Tesco, Sainsbury’s, Asda and Morrisons – have struggled to make profitable.
A voice of reason
The costs of e-commerce are beginning to bit even for Amazon