Mark Ritson: Gap’s CEO is suffering from digital delirium | Marketing Week

 

This won’t be the last time we see a marketing director lose his job for excessive social media spending

Gap Inc’s Art Peck has been struck down by a severe case of ‘morbus digitalis’, a sickness characterised by erratic and irresponsible behaviour such as swapping TV advertising for Tinder.

Source: Mark Ritson: Gap’s CEO is suffering from digital delirium | Marketing Week

Supermarket chain My Local faces collapse as former Morrisons convenience stores prove unworkable

 

Life in retail is tough, whether bricks and mortar or online. It seems that location was one of the key factors that helped the demise, but once again it looks like they did not fully understand their potential shopper.

My Local, the retail company that bought Morrisons’ chain of convenience stores last September, is on the verge of collapse, after it filed a notice of intent to appoint administrators.

Source: Supermarket chain My Local faces collapse as former Morrisons convenience stores prove unworkable

Why Small Data Is the New Big Data – Knowledge@Wharton

“Big Data is all about finding correlations, but Small Data is all about finding the causation, the reason why.”

 

Martin Lindstrom has spent time with 2,000 families in more than 77 countries to get clues to how they live — resulting in the acquisition of what he likes to call Small Data. In his new book, Small

Source: Why Small Data Is the New Big Data – Knowledge@Wharton

L’Oreal Creates Unbranded Content Hub to Woo Beauty Fans | Digital – AdAge

 

Category reinvention online! It takes some courage to go this way but with L’Oreal and the beauty business it’s a strategy to take which I believe will provide long term results

L’Oreal’s unbranded content hub, Fab-Beauty, uses a soft sell approach to engage with beauty influencers

Source: L’Oreal Creates Unbranded Content Hub to Woo Beauty Fans | Digital – AdAge