Why Small Data Is the New Big Data – Knowledge@Wharton

“Big Data is all about finding correlations, but Small Data is all about finding the causation, the reason why.”

 

Martin Lindstrom has spent time with 2,000 families in more than 77 countries to get clues to how they live — resulting in the acquisition of what he likes to call Small Data. In his new book, Small

Source: Why Small Data Is the New Big Data – Knowledge@Wharton

L’Oreal Creates Unbranded Content Hub to Woo Beauty Fans | Digital – AdAge

 

Category reinvention online! It takes some courage to go this way but with L’Oreal and the beauty business it’s a strategy to take which I believe will provide long term results

L’Oreal’s unbranded content hub, Fab-Beauty, uses a soft sell approach to engage with beauty influencers

Source: L’Oreal Creates Unbranded Content Hub to Woo Beauty Fans | Digital – AdAge

How Ocado is transitioning from grocer to internet of things technology pioneer | The Drum

This is an interesting article demonstrating that being an online provider with scale demands some serious technology and investment. Positioning itself in this way, I believe that Ocado has made a canny move to stay clear of trying to do it all, like Amazon.

 

Source: How Ocado is transitioning from grocer to internet of things technology pioneer | The Drum

Amazon considers takeaway services after announcing food delivery deal with Morrisons 

An interesting move by Amazon that obviously needs to drive growth by expanding their sphere of interest. Whether this will succeed, we will see, whether it will be profitable, nobody will know.

 

Put to one side its questionable tax status, independent bookshops being put out of business and warehouse staff being tracked on their toilet breaks: Amazon has completely changed the way we shop and offers an unparalleled service that makes it one of the most valuable companies in the world. But rather than rest on its laurels, the US behemoth now wants to provide our weekly shopping too, jumping into the ferocious pit of online groceries that even the big four – Tesco, Sainsbury’s, Asda and Morrisons – have struggled to make profitable.

Source: Amazon considers takeaway services after announcing food delivery deal with Morrisons | Business News | News | The Independent