Tesco to end promotions on bagged salad to curb food waste | News | Marketing Week

Tesco to end promotions on bagged salad to curb food waste | News | Marketing Week.

How do we read this – Tesco is a nice caring company which is concerned about waste. Are they are actually saying is that they cannot sell their multipack Salad promotions and as a result lost some profitability. Tesco seems to have lost the battle against most of its competitors in respect of having the image of a caring corporate. And caring corporate, is that a contradiction in terms?

 

Beyond gadgets: How will technology affect consumer goods marketing?

Beyond gadgets: How will technology affect consumer goods marketing?.