With more choice and decreasing loyalty, it seems that post purchase communication is the area that is still not saturated
Post-purchase communication is a key to continued customer patronage as well as to long-term brand loyalty. Poor follow-up can be quite detrimental to customer relationships. So, how can we do better?
Alexandra Sheehan, writing for Shopify, offers several observations and tips to enhance post-purchase communication:
“Post-purchase communication is an essential facet of any marketing and customer retention strategy. 50% of consumers feel buyer’s remorse after a purchase; so this is your opportunity to help rationalize the purchase and ease their worries. Focusing on and building relationships with your existing customers is a cost-effective way to boost sales. Acquiring new customers costs five times as much as it costs to retain existing customers. A new customer is 5%–20% likely to make a purchase, while existing customers are 60%–70%. Increasing customer retention rates by 5% leads to an increase in profits of at least 25%.”
“Effective post-purchase communications contribute to higher…
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Comprehensive appraisal of available behaviour science material
Steve Dennis on the Amazon phenomenon – a deep dive into a topic where few people are asking any question
Since I anticipate being labeled a Luddite, a Socialist and a hypocrite by some, let me acknowledge that I firmly believe that Amazon has done a lot of good for consumers by expanding choice, making shopping far more convenient and by delivering extraordinary product value. I recognize that many retailers were long overdue for a swift kick in their strategy. I also remain a very good and loyal Amazon customer. And I anticipate that the Whole Foods acquisition will ultimately result in lower prices, an enhanced shopping experience and maybe even improve the availability of more healthful food options. These are all good things.
Yet, we can’t–and shouldn’t–ignore the profound effect that Amazon is having on just about every corner of the retail world they set their sights on. Amazon is the proverbial 800-pound gorilla. Their entry into a market segment reshapes shopping dynamics, upsets the supply chain and exerts tremendous…
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An interesting voice in the e-commerce choir. Do we actually stop to ask if e-commerce is sustainable?
For those who have watched Ghost Busters, this might be a witty message that could resonate and make us giggle, perhaps disrupting our shopping journey enough to purchase the product. But it also defines a very small segment of shoppers who will understand this play on words.