An interesting move by Amazon that obviously needs to drive growth by expanding their sphere of interest. Whether this will succeed, we will see, whether it will be profitable, nobody will know.
Put to one side its questionable tax status, independent bookshops being put out of business and warehouse staff being tracked on their toilet breaks: Amazon has completely changed the way we shop and offers an unparalleled service that makes it one of the most valuable companies in the world. But rather than rest on its laurels, the US behemoth now wants to provide our weekly shopping too, jumping into the ferocious pit of online groceries that even the big four – Tesco, Sainsbury’s, Asda and Morrisons – have struggled to make profitable.
Source: Amazon considers takeaway services after announcing food delivery deal with Morrisons | Business News | News | The Independent