Mark Ritson: Gap’s CEO is suffering from digital delirium | Marketing Week

 

This won’t be the last time we see a marketing director lose his job for excessive social media spending

Gap Inc’s Art Peck has been struck down by a severe case of ‘morbus digitalis’, a sickness characterised by erratic and irresponsible behaviour such as swapping TV advertising for Tinder.

Source: Mark Ritson: Gap’s CEO is suffering from digital delirium | Marketing Week