A great article from Mike Anthony on the convenience store revival that’s taking place across Asia and Europe. Once you strip out the white goods, gardening items, beauty etc. in traditional Hypermarkets which people increasing look online for then it comes down to FMCG. And that remaining shopping list is fairly predictable. It’s not all about money at the end of the day, it is also about customer service.
Neuroscientist Vilayanur Ramachandran outlines the fascinating functions of mirror neurons. Only recently discovered, these neurons allow us to learn complex social behaviors, some of which formed the foundations of human civilization as we know it.
Excellent article about the increasing evidence that mobile shopper marketing isn’t quite what its made out to be as people still want to have hands on experience with products in certain categories.
A great presentation from Mike Anthony on shopper behaviour during the holiday season