Fascinating article and insights about coming back to a digital world after 6 years. Hossein Derakhshan was imprisoned by the regime for his blogging. On his release, he found the internet stripped of its power to change the world and instead serving up a stream of pointless social trivia
Source: Iran’s blogfather: Facebook, Instagram and Twitter are killing the web | Technology | The Guardian
The wonderful world of choice. As marketers wake up to the fact that in developed countries shoppers have more choice than ever before this article explores the science of choice. What is clear is that behavioural science has reached the world of marketing and I believe that is starting to make brands rethink the way they approach marketing. The simplistic marketing models of the past are giving way to more complex models where there are still many unanswered questions.
If you can have everything in 57 varieties, making decisions becomes hard work
Source: You choose | The Economist
The answer to adblockers seems to be about telling stories. I have to say that some of these create wonderfully immersive experiences, and it’s appealing both to the new generation Z and to the oldies. I’m not sure what millennials will make of it, but after what seems to be a lifetime of watching almost meaningless advertising on facebook and youtube this could mean a revival of entertainment and creativity.At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 minutes or more.
Source: Johnnie Walker, JetBlue and Canada Goose Are Creating Short Films to Connect With Consumers | Adweek
There’s no denying that behavioural economics is one of the coolest subjects out there, and often one of the most relevant in everyday situations. Here’s a fun article about what makes it such a hot topic right nowBy Adam Grant Here are some of my favorite surprising studies. What do they have in common? People are more likely to buy jam when they’re presented with 6 flavors than 24. After inspecting a […]
Source: Why Behavioral Economics is Cool, and I’m Not – Evonomics