How persuasive is this argument really? I love the figure of exactly 24%. It shows Google have done their behavioural economics homework. Brands’ cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google’s managing director of UK and Ireland operations, at the Brandcast event last night (13 October).
Source: Google tells brands to spend 24% of TV ad budgets on YouTube
This has been a trend that has been brewing behind the scenes for a while, driven by the need to increase profits, but, perhaps cynically, there hasn’t been a good enough reason to broadcast it up till now. To say that these brands are trying to help you consume junk foods responsibly is perhaps stretching it a little a bit, but there will be those that will no doubt take this in a more positive light
Mini Is the New Supersized | Adweek.
While everyone talks about millennial shoppers, it it really important to remind ourselves that the most affluent group out there are still the baby boomers, and they are living longer than ever. They are still making their decisions instore – a whopping 77%. Ease of shopping is obviously a feature that cuts across all generations.
2014 Mass Merchant Study: Baby Boomer Shoppers.